With AI nabbing our jobs, our lives increasingly inseparable from our online presence and a myriad of codes curating our entertainment experience, it’s important to be reminded of the murky underbelly that lies beneath that polished, digitised facade. Cutting through the noise of the ones and zeroes, London-based artist Xy Gala carves out his own emotion-led path with his new single ‘The Algorithm’. This alt-pop creation balances out jagged industrial elements and an intimate production, with trap-infused beats and glitchy synths.
From the opening, this single is an honest, unfiltered retaliation against prioritising data and metrics over creativity and human experience. Xy Gala questions the future of art in this algorithm-driven landscape. His subtly gritty voice is packed with vulnerability, frustration and defiance. “This isn’t for the algorithm,” he declares, “it’s for the underdogs.”
Everything about this self-produced track is intentional. Each purposeful beat, glitch-laced texture and aching lyric brings forward Xy Gala‘s message of raw and real connection. It’s a rare act of artistic resistance that rallies against our culture’s obsession with virality.
With ‘The Algorithm’, Xy Gala emerges as an alt-pop provocateur emphasising a growing need for authenticity in music.
You can find ‘The Algorithm‘ in our Shades of Pop and Outsiders Club playlists.
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