Nashville’s R.LUM.R releases sumptuous visual for falsetto-driven single ‘How This Feels’. Dark, brooding production opens up into a gloriously poignant hook; “So, can we be real? About how this feels”, sings R.LUM.R – narrating the intricacies and complexities of a burgeoning relationship. It is taken from his upcoming major label album, due out vi Island Records later this year. The visual is bold, perfectly capturing the stark, emotionally charged world that the soundscape transports you to.
“With this first visual, I wanted to make sure to do something more striking and interesting than I’ve ever done that makes you feel the isolation that is so felt in the music. I think we did it with “How This Feels.”
