We live in a consumerist society; that’s an undeniable fact. And so, with many things that seem at one with modern culture, we often forget to question them and to consider the effects that it has on individuals. In new single ‘Cherry’, London-based musician Seraphina Simone outlines some of the ways that a superficial, materialistic and image-obsessed world of media poisons our identity as a unique individual.
As Seraphina Simone tells us: “‘Cherry’ is the voice in our heads telling us we don’t have enough, telling us to want more, buy more, be richer, be thinner, be prettier, be better than everyone else. It’s that sarky bitch who’s really mean to you and you hate her but you also kind of want to be her best friend because she’s perfect and you’re a mess. It’s the voice fuelled by consumer culture and jealousy and insecurity and myths like the American Dream. It seems harmless enough even though it fucks up the planet and makes us miserable no matter how much we have. Maybe in a weird way Covid will make us realise we don’t need so much shit to be happy.”
With ‘Cherry’, Seraphina embarks on a new project in which she navigates her path through an impossible 21st century as a young female musician. From what we’ve heard already, that journey will be soundtracked by playful reinventions of cultural tropes, alternative pop melodies, and rock and Americana inflections.
This is one artist you’ll definitely see again on the pages of Unrecorded.