We can’t believe that it has nearly been two years since Alice Rowe had released her Foreseen EP. How time flies! Now she’s back with her sublime new single, ‘As It Seems’, a dreamy track that’s layered with lush textures.
As with that previous EP, she naturally pulls in elements of pop, R&B and soul, although this time, there’s a chilled-out jazzy ripple comparable to sounds of the London alt-jazz scene, which makes sense since two of her influences are Loyle Carner and Jorja Smith. Of course, it’s Rowe‘s voice that’s a standout element; it’s cool, smokey, passive and with a confident flow. She opens the track with “you know what I like”, addressing some unknown other who is far from perfect. Just a few verses later, the cracks in their relationship starts to show and she counters that first statement with “I know that you think that you know about me but you don’t know the real me.”
This whole idea of “nothing is ever as it seems” is carefully portrayed through the decisive verses which cut through the BS both with Rowe‘s words, but also the crisp and punchy soundtrack. These are given even more emphasis by the dreamy, intoxicated chorus that is much more floaty and melodic.
Alice Rowe is clearly proud of ‘As It Seems’, because she shares that “this track is really exciting for me as I feel like this is where I have finally found my sound.”
You can also listen to ‘As It Seems’ in our R&B For Days playlist.
Follow Alice Rowe: