Since Toronto-based artist Jozem released lo-fi haze extravaganza ‘it came to me in a dream’ back in May, we have been daydreaming about the potential visual greatness that could come from it. We are ecstatic to have been satisfied with a music video for ‘Foreign’ – Jozem absolutely did not disappoint.
It is such a pleasure to even just read what he has to say about the video:
“Helmed by Director Yù (Jessamine Fok), the video for ‘foreign’ highlights themes of duality of self, a conflict between how you present yourself to the world and who you truly are, a recognition that the persona you have been putting up for the world to see may not be who you really are or who you want to be…”
In his video, Jozem was capable of embodying and illustrating greatly complex concepts into an outstanding visual piece. The symbolism sits at every angle of the screen. The amalgamation of sound and light is impeccable. This work isn’t just a video, it is a window to a soul, an intricate mind, an ornate identity.
“Foreign is about bravely sitting in those moments of uncertainty, letting yourself question the things that you’ve been conditioned into believing about yourself, who you should be, and how you present to the world.”
Watching the music video, listeners are inundated with an immensity of emotion – confusion, fear, discomfort, as well as resignation, ease and bravery. It is such a magical experience being able to consume such meticulously crafted layers all at once as a viewer. Jozem has shot up in our list of A-plus artists.
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