Hot of the heels of her successful last single ‘June’, Sage Charmaine releases ‘u never did that 4 me’. Charmaine has been working closely with renowned producer PJ Bianco, known for his work with Nick Jonas, Demi Lovato, Fifth Harmony and ARIZONA. The track is a brash, playful piece of minimalist pop. A sparse beat and occasional synth flourishes pepper Charmaine’s bouncy vocal; with fast lyrical delivery and soaring melodies shaping an otherwise spacious production.
Sage explains that ‘u never did that 4 me’ is, “a song about being jealous of your s/o’s new relationship. You see all these things he’s doing for her that he never did with you, and it makes you feel mad & jealous as hell. I’m pretty sure everyone’s had their moment like this, whether it be with friends or their bfs/gfs so I put all my emotion from past jealousy experiences and created “u never did that 4 me.”