On The Record: Pritt & S.A.M


For those who have never heard of Pritt & S.A.M, who are they and what is their music about?

Pritt: I am an artist from South London and a lot of influences come from my upbringing, my understanding and love for music and how deeprooted my authencity is. My style in short is Eastern meets Western R&B but at this point, you can tick ‘versatile’ off that list. 

S.A.M: I’m an artist from Northwest London, naturally my music explores the narrative of relationships in my life across different genres whilst still remaining true to myself. Whether it be deeper more lyrical raps to witty wordplay mixed with catchy club hooks there is something there for everybody. 

What has been the most rewarding/ most enjoyable highlight of your career so far?

Pritt: I think I have had so many; big and small and I am very much  that person who will celebrate the small wins more than the big wins. Most rewarding part of my career is seeing how proud my parents are of me and how God has blessed me with such amazing support!

S.A.M: I think the most rewarding part so far has definitely been last year when I did my Hype On The Mic for BBC Asian Network, it came after a long year of strategic social media planning, so was great to see it pay off. 

What have been some major challenges in your music career so far?

Pritt: Trying to stay out of my head, especially during lockdown. Understanding that my time will come regardless of where I am right now, and remembering to take breaks 

S.A.M: I think a big challenge has been being a south Asian artist trying to breakthrough the industry. There’s not a lot of representation currently in terms of British homegrown talent. So overcoming that and breaking the stereotypes has been a hurdle I have enjoyed continuously trying to overcome. 

What are you grateful for right now in this moment?

Pritt: I am grateful for my life, the people around me and MUSIC. 

S.A.M: Grateful for life, family & friends. This pandemic has fully changed my outlook on life and really made me cherish the people I hold close to me. 

Physical copies or streaming sites? 

Pritt: Ohh can I say physical copies when I’m at home and streaming sites on the move? 

S.A.M: I’d be lying if I said I’ve put in a CD and jammed out in recent times so would probably have to say streaming sights for the ease and accessibility. Physical copies for the nostalgia though 100%.

What was your most played song of 2020?

Pritt: My most played songs I think would be Partymobile by PartyNextDoor – I just didn’t appreciate it enough in 2020. I love old school Party, Frank Ocean, Odd Future. I try to keep up with a lot of songs in 2021 but there is so much, I get there a little late lol

S.A.M: Currently…does it sound vain if I say 365 which is our own tune. However alongside that I think it’s Odeal & Marzi’s song, Na You. 

A playlist you can’t get enough of?

Pritt: Can I say my playlist? It doesn’t have a name but I update it almost every month and just rinse all the tunes in that playlist – https://open.spotify.com/playlist/6CzZtvqj4kbs5zTx2lZlEU?si=6d19140f63664e1b

S.A.M:The afro bashment Spotify playlist is really producing some gems right about now, just in time for the sunshine. 

A dream collaboration?

Pritt: Dream collaboration – ultimate ULTIMATE would be Frank Ocean and a new one I’ve been thinking about may be M Huncho too? Think we could bounce off each other 

S.A.M: Get me that story Lanez feature & I will be complete as an artist, that’s for sure! 

& Lastly, what can fans expect from Ina Shai in the coming year?

Pritt: A lot of stuff, coming back with solo projects, collaborations (international) and working on some visuals that may catch you off guard! Will keep you posted haha

S.A.M: After this project I’ve got some solo stuff, people know summer is a S.A.M season so expect some summer smash singles from myself. Alongside that got some other collab work with some amazing artists that inspire me as well. Look out for it all! 

Check out Pritt & S.A.M’s newest collaborative EP ‘Take 2’ here:

Follow S.A.M:

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